Editorial: Raise a glass to classy Peroni 'boutique'

Cheers to Birra Peroni, the Italian brewer, for a smart piece of thinking.

The company has opened a "boutique" with a difference on London's Sloane Street. No Prada-wearing passer-by is being allowed in. They must content themselves with peering through the window at a white room containing a single bottle of Nastro Azzuro. Stylish, eh?

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