Is the adrenaline that kept Saatchi & Saatchi’s London agency going
in the three years since splitting with the brothers ceasing to
A profits slump of almost 30 per cent during the first six months of
this year begs some tough questions.
For one thing, it should consider again the wisdom of keeping the
Saatchi name. Its boast that it continues to embody the Saatchi spirit
was always debatable and looks increasingly like a charade as the years
pass and staff change.
For another, it needs to think about bringing in a high profile front
man capable of galvanising the agency and ensuring it embraces a new
culture rather than clinging hopelessly to an old one