Saatchi & Saatchi London can only be admired for the standpoint it has taken after the easyJet pitch, refusing to take part in any future pitch for the account. But it seems these morals are not shared by Saatchis in Thailand (page 19), where it has been kicked out of the local trade association for taking on Krung Thai Bank's account, despite the client refusing to pay the standard pitch fee. Karma.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).