Just as de Yturbe is entitled to feel aggrieved, so too is Mark
Craze, Carat’s managing director, who has declared himself ’bemused and
appalled’ at being dumped by Channel 5 in favour of Walker Media without
Even Jim Hytner, Channel 5’s marketing director, says Carat, along with
Michaelides & Bednash, has done ’a fantastic job’, and the switch will
undoubtedly provoke allegations of cronyism.
But at least Hytner has been upfront about his intentions rather than
calling a pitch which would have been a fiasco and a waste of everyone’s