Editorial: There's a time and a place to shock

With so many charities vying for attention, the temptation to run advertising that features graphic images just to shock people out of their complacency is overwhelming.

Nothing wrong with that, provided you pick the right place to do it. Showing scenes of torture on such a catch-all medium as posters, as Amnesty International has done, suggests questionable judgment, and it's no surprise two major outdoor operators have refused to run them.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).