EDITORIAL: Use repitches for the right reasons

It’s good to hear that Saatchi & Saatchi and the NSPCC have overcome the short hiatus in their relationship and that the account will remain at what has always seemed its natural home.

It’s good to hear that Saatchi & Saatchi and the NSPCC have

overcome the short hiatus in their relationship and that the account

will remain at what has always seemed its natural home.



Repitching for business is far more difficult than going after new

assignments.



The very fact that a review is called invariably means the client is

predisposed to change and is already smelling the greener grass

elsewhere. The NSPCC is at pains to point out that the three-way pitch

was not a mere formality. Let’s hope not. Pitches that are called only

to make an incumbent shape up are a waste of everybody’s time and

energy.



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