Only a savaging by a dead sheep could be worse for Cilla Black than
being shoehorned out of Equity for recording a voiceover in defiance of
its commercials boycott.
It’s easy to laugh at the union’s feather dust-up with the highest paid
woman on UK TV, who needs an Equity card about as much as a Blind Date
contestant needs a cure for low self-esteem. With the odds stacked
against it, Equity is reduced to symbolic gestures to stiffen its
Meanwhile, the boycott has become more of a minor irritant than a major
problem for agencies.
New arrangements between actors and advertisers are emerging which call
into question the need for a new agreement and threaten to marginalise
the union. The time may be approaching when Equity will have to
extricate itself from the dispute if it is to retain any vestige of
dignity or authority.