EDITORIAL: Why Cracknell just can’t get any job satisfaction

Perhaps Andrew Cracknell, who says he plans to learn jazz piano when he steps down as the Ammirati Puris Lintas chairman in London, might want to practise a number from Erroll Garner’s classic 1957 album, Concert by the Sea. The tune is called How Could You do a Thing Like That to me?

Perhaps Andrew Cracknell, who says he plans to learn jazz piano

when he steps down as the Ammirati Puris Lintas chairman in London,

might want to practise a number from Erroll Garner’s classic 1957 album,

Concert by the Sea. The tune is called How Could You do a Thing Like

That to me?



It’s a question he must be asking of APL’s bosses whose polite PR-speak

can’t disguise a determination to ring the changes in the UK agency.



True, there’s the attractive prospect of baling out with a second golden

parachute in less than four years to soften his landing. Yet Cracknell

will doubtless feel he is leaving after a career which seems to have

been bedevilled by circumstances conspiring to prevent him seeing jobs

through to a fulfilling conclusion.



In March 1987 he was ousted by WCRS, reportedly because of the

suffocating influence of its creative founders, Robin Wight, Ron Collins

and Andrew Rutherford. Eight years later he might have been chairman of

Bates Dorland had he not fallen victim to network politics after

masterminding the agency’s creative awakening.



That he never seems to have achieved the recognition he believes is due

may be for a combination of reasons. His intellect and wry wit can seem

like arrogance and vanity, and some clients acknowledge Cracknell has

never been easy to deal with.



What’s more, making his mark on Dorlands’ largely UK client list was

always going to be easier than with the globally aligned advertisers who

are the backbone of the Lintas portfolio.



That said, Cracknell approaches his 52nd birthday with a wealth of

knowledge and experience to give the industry should he still wish to

offer it.



He shouldn’t be tickling the ivories for too long.



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