Editorial: Why recession has helped incumbents

Is the icy blast of recession blowing common sense into the pitch process?

Almost a third of incumbent agencies successfully pitched for accounts last year. This is more than double the figure of 12 years ago, according to the AAR. Either clients are thinking more seriously before moving business in these troubled times or incumbents have learned to withdraw when the odds are clearly stacked against them.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).