Edrington appoints The Leith Agency to Famous Grouse

Edrington has appointed The Leith Agency as the global advertising agency for The Famous Grouse after a conflict forced Abbott Mead Vickers BBDO to resign the account earlier this year.

Famous Grouse: previously worked with AMV BBDO
Famous Grouse: previously worked with AMV BBDO

The Leith Agency is tasked with handling The Famous Grouse’s above-the-line, below-the-line and digital activation work. The agency previously worked with the brand on below-the-line projects and was given the extended role without a pitch.

AMV BBDO handled The Famous Grouse’s advertising for 20 years but was forced to resign the account after BBDO, the agency’s parent company, scooped Bacardi’s £120 million global ad account in April.

Alison Tuck, the global marketing manager for The Famous Grouse, said: "Leith showed a clear understanding and passion for the brand and we’re delighted to be working with them on a retained basis at such an important time for The Famous Grouse."

Edrington will continue to work with Multiply and The Big Partnership on other below-the-line projects.

Richard Marsham, The Leith Agency’s group managing partner, added: "The Famous Grouse is one of those global brands that we’ve always dreamed about working on. And to win not only the above-the-line account, but also the below-the-line and digital account is a testimony to the way we think as an agency."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published