Edwards and Masterman team quit BMP DDB for Fallon

Ed Edwards and Dave Masterman, one of BMP DDB’s top creative teams, are leaving the agency to join Fallon McElligott in January.

Ed Edwards and Dave Masterman, one of BMP DDB’s top creative teams,

are leaving the agency to join Fallon McElligott in January.



Edwards and Masterman are best known for their work on Volkswagen, for

which they won three Campaign press silvers and one Campaign poster

silver this year.



Masterman said: ’Fallon is the only place we can go to that is

creatively a step up from BMP.’ The duo created the ’protective

packaging’ poster for VW and the current Marmite poster campaign, which

uses the famous 70s ’Love Is’ cartoon characters.



They are also responsible for the ’nodding dog’ poster for the VW Bora

and picked up a Campaign press bronze award in both 1998 and 1997 for

their VW work.



Other work includes a series of 23 idents for London Transport’s

sponsorship of the Carlton series, Good Stuff. They also created an ad

for the VW Polo which replicated a sun-scorched page of a newspaper

accompanied by the words: ’Polo. Now with free sunroof.’



Masterman and Edwards, who met at Buckinghamshire College, have been at

BMP for four years. They were previously at Young & Rubicam for one

year, where their work included a fly-poster campaign for Dolcis.



The pair will be Fallon’s third creative team alongside Rob Jex and Andy

Potts and its creative directors, Richard Flintham and Andy McLeod. All

three teams have come from BMP.



Fallon has also hired its first creative services director, Andy Carr,

who joins from Lowe Howard-Spink.



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