Ed Edwards and Dave Masterman, one of BMP DDB’s top creative teams,
are leaving the agency to join Fallon McElligott in January.
Edwards and Masterman are best known for their work on Volkswagen, for
which they won three Campaign press silvers and one Campaign poster
silver this year.
Masterman said: ’Fallon is the only place we can go to that is
creatively a step up from BMP.’ The duo created the ’protective
packaging’ poster for VW and the current Marmite poster campaign, which
uses the famous 70s ’Love Is’ cartoon characters.
They are also responsible for the ’nodding dog’ poster for the VW Bora
and picked up a Campaign press bronze award in both 1998 and 1997 for
their VW work.
Other work includes a series of 23 idents for London Transport’s
sponsorship of the Carlton series, Good Stuff. They also created an ad
for the VW Polo which replicated a sun-scorched page of a newspaper
accompanied by the words: ’Polo. Now with free sunroof.’
Masterman and Edwards, who met at Buckinghamshire College, have been at
BMP for four years. They were previously at Young & Rubicam for one
year, where their work included a fly-poster campaign for Dolcis.
The pair will be Fallon’s third creative team alongside Rob Jex and Andy
Potts and its creative directors, Richard Flintham and Andy McLeod. All
three teams have come from BMP.
Fallon has also hired its first creative services director, Andy Carr,
who joins from Lowe Howard-Spink.