Edwards raids US for new Grey chief

Grey has ended its nine-month search for a new managing director with the appointment of the 41-year-old Californian, Steve Blamer.

Grey has ended its nine-month search for a new managing director

with the appointment of the 41-year-old Californian, Steve Blamer.



Blamer, one of the rising stars of the Grey network, helped the agency

win its place on the global Mars roster in 1991, and has also been

credited with the dramatic turnaround in the fortunes of its Los Angeles

office.



In his new role, he will also assume the title of chief executive.



Grey’s London chairman, Roger Edwards, said he had interviewed more than

30 people for the top job, which was vacated by Nigel Sharrocks in

September last year, before appointing Blamer.



’I’ve trawled the UK top 30 agencies for the past nine months,’ Edwards

said. ’Grey is a difficult agency to manage - full of independent

players, running important pieces of international business. We needed

someone who was experienced in matrix management.’



A period of three years has been set for Blamer’s stay in London, due to

begin in May.



Blamer began his career in advertising in 1979 when he joined Foote Cone

& Belding in Chicago. Three years later he moved to Needham Harper &

Steers, and then rejoined FCB in California.



After FCB, he worked at the soft-drinks company, Capri Sun, before

starting up his own soft-drinks business.



Blamer, who joined Grey ten years ago, described his move to London as a

’terrific opportunity’.