EE signs Jamie Oliver for new 4G campaign

EE, the 4G mobile operator, has signed up Jamie Oliver to appear in the next execution of its Kevin Bacon-fronted ad campaign, which could see further celebrities appearing alongside the Hollywood actor over the next year.

EE signs Jamie Oliver for new 4G campaign

The TV chef signed the deal last week over lunch at his London restaurant 15, where the EE chief executive, Olaf Swantee, and Bacon were understood to be present.

The new film will show Oliver helping Bacon make a "superfast bacon sandwich", in line with 4G’s claimed faster download speeds. EE’s creative agency, Saatchi & Saatchi, is said to be planning a digital-led campaign starting in August or September.

An EE spokesman said: "We’re intending to work with Jamie Oliver in our new ads due out later this summer. The plan is for Jamie to join Kevin Bacon in helping drive awareness of 4GEE as well as the value and benefits of 4G."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published