EE's Wembley Cup campaign returns to promote six-month BT Sport offer

EE is bringing back its Wembley Cup digital campaign, an eight-part YouTube series showing YouTubers preparing to take on esports players for a match.

EE: 2015's Wembley Cup campaign
EE: 2015's Wembley Cup campaign

The initial campaign, launched last year, was intended to push EE's sponsorship of Wembley Stadium. This time, it will promote BT Sport's mobile offering being available for free to EE customers for six months. The offer is the first cross-marketing effort from BT and EE since they merged.

This time round, fans of the series can buy tickets to watch the final match between YouTuber Spencer FC and FIFA player Joe Weller.

The series launches in August and sees vloggers Spencer Owen and Joe Weller attempt to build teams of players ahead of a clash hat Wembley. A number of famous FIFA names, including ex-footballers Robbie Fowler and Robert Pirès, will also play as part of a partnership with EA Sports and Xbox.

More than 30,000 tickets to the final on 2 September are available to fans from £15.

The series will run on Spencer FC's YouTube channel, and a dedicated EE page. It was created by Poke, and the final match will be produced by Havas Sports & Entertianment Cake, which also manages the partnership between EE and Wembley.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published