Egg starts a review of £16m media account

Egg, the online financial services company owned by the Prudential,

is reviewing its £16 million media account in a move which

insiders predict will see PHD lose the business.



PHD won Egg when the service launched with an £8 million

multimedia campaign in October 1998.



The review is believed to be in its early stages and will be handled by

Nick Cross, Egg's chief marketing officer, who joined the company from

Selfridges in March.



It is not known which agencies the financial services company will be

approaching about the business, or if PHD will repitch for the

account.



A spokeswoman for Egg confirmed that a review will take place but

declined to name any shortlisted agencies. She added: "Part of any

review will be looking at what's in the market."



The lion's share of Egg's media budget, £10 million, backs the

brand's Visa card. The rest is shared between its ISA, online and

investment brands.



Earlier this year Egg announced substantial pre-tax losses, yet its

customer base, which stands at almost 1.5 million people, continues to

grow.



Creative on the business, handled by HHCL & Partners, is not under

review.



Egg launched with spots featuring Zoe Ball and Linford Christie. A

subsequent campaign for the launch of Egg Invest, the one-stop

investment supermarket on the internet, featured Professor Stephen

Hawking.



PHD was unavailable for comment as Campaign went to press.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).