EHS 4D chief Matt Atkinson lands marketing role at Tesco

Be the first to comment
Matt Atkinson: lands marketing role at Tesco
Matt Atkinson: lands marketing role at Tesco

EHS 4D group chief executive Matt Atkinson is leaving the agency to take up a global role as group marketing and digital officer at Tesco.

Atkinson will report to Tesco's deputy chief executive and global CMO Tim Mason, who runs the Fresh & Easy chain in the US. Atkinson has been involved with Tesco as a key agency partner for many years. He has recently been actively involved in the development and rollout of new initiatives for Clubcard in the UK.

His new role will focus on bringing new digital and brand management skills to further strengthen Tesco’s brand and international footprint.

Mason said: "I've worked with Matt for many years, and we are delighted to be able to strengthen our team with his addition.

"Matt brings a proven track record in digital, a deep knowledge of brands, as well as a sound understanding and our business and brand. This is a great moment for us as we look to fully integrate digital into all that we do, deepening and strengthening our management of the Tesco brand."

Atkinson will leave later this year and will be replaced by group marketing director Tash Whitmey.

Atkinson said: "Tash is quite simply a force to be reckoned with, she combines a purposeful charisma, with an ability to deliver what clients want.

"She is passionate and totally committed to clients, people and the business more so than anyone I have ever worked with."

Tags

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published