Eidos prepares for Lara Croft US blitz

- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.

- Eidos Interactive kicks off a multi million dollar US campaign this week to mark the pre-Thanksgiving launch of "Tomb Raider III: The Adventures of Lara Croft" for the PlayStation and PC.

The campaign will embrace print and television, but also the Internet, direct mail, wall paintings, billboards, bus wraps, a wide variety of retail promotions. The campaign was created by XXX XXX

The 30-second national TV and cable spots feature a James Bond theme. In addition, Lara Croft will be featured in Sony's PlayStation campaign, which will air in shows including the X-Files and Friends.

Tomb Raider and Tomb Raider II sold more than 9 million copies for the PlayStation and PC.







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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).