ELC 'let the fun begin' by Karmarama

Early Learning Centre has launched its first TV campaign in over 20 years this with a series of TV ads that aim to communicate the fun and energy of the brand.

Karmarama’s creative directors, Sam Walker and Joe De Souza, along with creative team Tom Woodington and Robin Temple, have created two 30-second spots, ‘Cowboy’ and ‘Swampsterz’.

The ads, directed by Hank Perlman of production company Hungryman, feature a toy ‘spokesperson’ trying to deliver a brand message, but who keeps being interrupted by a child playing with Early Learning Centre toys.

The voiceover is provided by Dana Carvey, who played Garth in Wayne’s World.