Electoral Commission ads remind people to register to vote

The Electoral Commission has launched a campaign to remind people to register to vote for May's General Election.

A TV ad for the campaign, called "what!", shows members of the public captured on hidden cameras and their reaction when they are told they cannot do something, for example use ketchup, a particular escalator or a park.

It was filmed on location with a mixture of actors. The deadline to register to vote is 20 April and the campaign aims to highlight that people who do not register will not be eligible to vote.

It is the first General Election where people can register to vote online, so the campaign by DLKW Lowe directs them to the website. There will also be activity on Facebook.

The campaign was created by Richard Prentice and Dave Adamson, with creative direction from Tony Hardcastle. Paul Gay directed it through RSA Films. MEC & Carat did the media planning and buying.

Michael Abbott, the head of campaigns at the Electoral Commission, said: ‘We don’t want anyone to be told ‘no’ on polling day, so we were keen for our campaign to make people sit up and take notice.

"We know that people can be more likely to take action if they think they’re going miss out, and DLKW Lowe have found a great way of bringing that feeling to life in an engaging way and encouraging visits to www.gov.uk/register-to-vote."

This article was first published on www.campaignlive.co.uk


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published