The Electoral Commission is launching a TV ad promoting the local elections and the referendum for the UK Parliamentary Voting System.
Created by Farm, the "birds" campaign includes 30-second and 20-second spots.
The aim is to create awareness of the referendum taking place on 5 May. It will also direct viewers to the Electoral Commission's website aboutmyvote.co.uk. The ad was written by Edward Copland and art directed by Lee Williams. It was directed by Yann Secouet through 76 Ltd. The campaign will span across TV, radio and press.