Electoral Commission kicks off ad and media reviews

The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert.

Electoral Commission kicks off ad and media reviews

The review is being run through the Crown Commercial Service and is open to agencies on the government’s roster. MullenLowe and MEC are expected to repitch for the business.

DLKW Lowe – as the agency was then known – picked up the creative and digital accounts for the Electoral Commission in November 2011 after two competitive pitches. The Electoral Commission had previously used Farm Communications for the majority of its marketing. 

Much of MullenLowe’s work is designed to drive voters to register or promote the information provided by the Elec-toral Commission ahead of polls. An ad last year called "You can’t miss it" highlighted an impartial European Union referendum guide. 

The Electoral Commission targeted younger voters through a tie-up with Channel 4 devised by MEC ahead of the EU referendum and the 2015 general election, creating ads with the cast of Hollyoaks and Gogglebox respectively. 

MEC also won the Electoral Commission’s media communications and planning business in 2011. Carat handles the government’s media buying. 

A spokesman for the Cabinet Office had not responded to a request for comment by the time of publication.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).