Electronic Arts 'Burnout Revenge' by Wieden & Kennedy Amsterdam

This is Wieden & Kennedy Amsterdam's first campaign for Electronic Arts following its appointment to the £80m global account in February this year. Promoting EA's new racing game 'Burnout Revenge', this print campaign features a car that has been "keyed" with messages including "Forgiveness is for losers". It will run internationally ahead of a television campaign in September.