Electronic Telegraph to launch online bookstore as part of major revamp

- The Electronic Telegraph is to launch an online bookstore as part of a major overhaul of its website, which will be unveiled next week.

- The Electronic Telegraph is to launch an online bookstore as part of a major overhaul of its website, which will be unveiled next week.

The bookstore, which launches on Monday at www.booksonline.co.uk, has been developed in tandem with bookpages.co.uk, the UK online retailer owned by the highly successful American company, Amazon.com. It aims to fully integrate editorial book reviews with online shopping opportunities.

At launch, Books Online will carry more than 1,000 reviews and articles from Telegraph publications with each offering the chance to purchase the book concerned.

Danny Meadows-Klue, the general manager of the Electronic Telegraph, commented: "Books Online shows how editorial and e-commerce can be successful interlinked. Readers will be able to buy with a single click of the mouse."

The revamp of the Electronic Telegraph site will also encompass a new masthead and brand identity, and quicker navigation to allow easier access to the site's different sections.

There will be four new sections, comprising a motoring section updated each Saturday; a new daily features magazine to replace the two year old Et Cetera; a daily arts review; and a weekly education magazine. Most of the content for these sections will be taken directly from the print version of the Daily Telegraph.

In addition the Telegraph's European news site, Euronet, is to be relaunched as a weekly European news magazine published each Wednesday.



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