Elemis on hunt for advertising shop

Elemis, the luxury beauty and spa brand, is seeking an agency to handle its ad account.

Elemis: shortlisted shops will meet with the team next month
Elemis: shortlisted shops will meet with the team next month

The brand has approached a number of agencies about the business. A further meeting with the Elemis team is expected next month for shortlisted shops.

The appointed agency will handle the brand's positioning, implement customer acquisition drives and increase brand awareness.

Elemis has not previously invested significantly in advertising. Last year, it launched a low-profile print campaign, "fresh skin", which featured black-and-white pictures of a model cycling.

Instead, Elemis has focused on PR and celebrity endorsements. Last year, Victoria Beckham Tweeted about a free Elemis stretch-mark product she had received.

The brand is sold in the UK in department stores including Debenhams and Harvey Nichols. In 2008, British Airways opened a first-class lounge containing an Elemis travel spa and wine gallery.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More