Elephant Magazine 'elephant' by M&C Saatchi

M&C Saatchi has created an outdoor and press ad for Elephant, an arts and visual culture magazine.

The idea was to create an image for Elephant that you wouldn’t forget. So a poster of Brutal Simplicity Of Thought was born, by stripping away everything but the bare necessities to play a visual gag in scale.

Elegant and stylish, it catches the eye and after wondering what it is for, the viewer is rewarded with an ant-size answer: Elephantmag.com.

Click here to see large image.