Elle appoints Phebe Hunnicutt as digital director

Elle UK, Hearst's fashion brand, has appointed AOL's Phebe Hunnicutt as its new digital director.

Phebe Hunnicutt: joins Elle as digital director
Phebe Hunnicutt: joins Elle as digital director

Hunnicutt is currently managing editor at AOL Women's Group, and joins Elle on 13 March, reporting to editor-in-chief Lorraine Candy.

She will be responsible for developing Elle's editorial and commercial digital strategy, www.elleuk.com, and help develop and manage the editorial and commercial digital strategy across the brand, utilising Elle's' unique 360 approach to content across all platforms including web, print and digital editions.

Elle's magazine and website reaches a combined total of 1,094,000 readers, while its social media reach stands at 972,999 across Facebook, Twitter, Instagram and Pinterest.

Candy said: "Elle's unique multiplatform approach means we are able to attract highly skilled talent from the digital arena. This exciting appointment will further shape our 'omnichannel' strategy and drive our numbers even higher in the luxury market."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published