Ellen MacArthur Foundation ' circular economy' by Dare

The Ellen MacArthur Foundation has launched an animated film, created by Dare, which aims to inspire young people to re-think how good design can build a restorative or 'circular' economy.

The film, housed on the charity’s site, aims to illustrate how businesses and consumers could come together to rethink and redesign the way materials, products and energy are produced and used. Dare created the visual identity, scripted and animated the film.

The Ellen MacArthur Foundation will show the film in with schools, universities and businesses. It has also been seeded on YouTube.  It was written by Carina Martin and art directed by Dennis Christensen.