Ellesse, the sportswear and lifestyle brand, is putting its pan-European account out to pitch and is in talks with an undisclosed number of agencies about the estimated pounds 15 million business.
The review, which is being handled by the AAR, is in its early stages.
Credentials meetings are taking place this week, with a shortlist expected to be drawn up over the next few days.
The Ellesse business, which had been handled in-house by Pentland Visual Communications, is worth pounds 3 million in the UK. It is part of the Pentland Group's portfolio, which focuses on sporting brands such as Berghaus, Kickers, Lacoste and Skechers trainers.
News of the creative review follows a review of the brand's media arrangements.
CIA was appointed to Ellesse's international buying account last month after the incumbent, MindShare, won the pounds 60 million pan-European Nike account.
Most of the advertising budget for Ellesse has traditionally been spent on outdoor and press advertising.
The Ellesse portfolio includes clothing, footwear and sports accessories for men, women and children. It is understood to be aiming to increase its presence in line with its more established rival brands, which include Nike and Adidas.
The brand, which currently uses the tagline 'the art of sport', was established in Perugia in 1959, when Leonardo Servadio noticed the potential synergy between a high quality performance product and exclusive design.
Pentland's Berghaus brand was also put out to pitch earlier this year.
The process is being overseen by the newly appointed marketing director, Lewis Grundy.
No-one at Ellesse was available for comment on the news as Campaign went to press.