Videos currently appearing on the ElleUK TV YouTube page include behind-the-scenes footage of shoots with Elle's cover stars, 30-second interviews with the magazine's favourite stars, trend reports, street style, beauty "how to" videos, and, teaser films in the run up to the 2009 Elle Style Awards, which take place in London next month.
The ElleUK.com digital team will regularly update the webpage with additional videos.
Integrated online marketing agency Grasshopper created the YouTube channel for Elle.
Marcy Richardson, digital brand manager of Hachette Filipacchi UK, said: "Elle's YouTube page will introduce our videos to an even broader audience in an environment they are familiar with, and is part of an ongoing commitment to build closer connections with our community.
"We are particularly excited about giving users the ability to rate and comment on the content and enabling us to interact more easily with users."
ElleUK's YouTube page follows last year's launch of the ElleUK Facebook group and Twitter feed.