Elvis lands digital and CRM for Yakult

Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business.

Yakult…overhauling its CRM strategy
Yakult…overhauling its CRM strategy

The agency won the account after a competitive pitch, handled by the independent intermediary Peter Travis, who has had a longstanding relationship with Yakult since it launched in the UK in 1996.

It is the first time that Yakult has appointed a single agency for both digital and CRM. In the past, it has worked with Partners Andrews Aldridge for its below-the-line activity.

Elvis will be responsible for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis will promote the brand's current "Listen to your gut" messaging throughout its website and CRM communications.

Andrew Nash, the sales and marketing director at Yakult, said: "Yakult already has a loyal customer base but we believe that taking this approach will enable us to harness this loyalty more effectively."


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published