Emap Active and Emap Automotive are to restructure their 270-strong
ad sales army and make a raft of executive-level appointments.
The moves follow the demerger of the sport and leisure titles from
consumer automotive, and the addition of trade automotive, formerly part
of Emap Business Communications.
The first appointment is Ian Templeton, who moves from the motorcycle
division to become managing director of Emap Active, which now comprises
only the sports and leisure brands such as Golf World, Today’s Golfer
and Angling Times.
Malcolm Gough, chief executive of both Emap Active and Automotive, is
looking to appoint two additional managing directors to run the trade
and consumer automotive group, and the motorcycle group. Both external
and internal candidates are to be considered.
Rob Barrowman is managing director of trade automotive and Mark
Jefferson is publishing director of the consumer division.
Gough also wants two advertisement directors to manage the trade and
consumer automotive teams, and is talking to Chris Leslie - group
advertisement director of Emap Active before the demerger - about his
role in the new setup.
It is likely that Templeton will appoint an advertisement director for
the new Active company.
Gough is considering how to restructure the sales teams. In particular,
he is working out how to spread the specialist teams across the two
He is also pondering which titles will share sales resources and which
will have dedicated teams.
’Where there is an argument between shared or local, local will win,’
In contrast to the other Emap consumer companies, Gough also wants to
establish multi-function market teams with editorial, marketing and
sales staff sitting together.
This will require a relocation for many of the staff who are based in
As part of the relocation plans, Gough is keen to reduce the number of
buildings that Emap occupies in Peterborough.
’This has been a bugbear of mine for a long time,’ said Gough. ’I intend
to reduce the seven existing sites to as few as possible.’
The Peterborough sales teams sell advertising direct to clients, and
this accounts for approximately 90 per cent of Active and Automotive’s