Emap Active to restructure sales

Emap Active and Emap Automotive are to restructure their 270-strong ad sales army and make a raft of executive-level appointments.

Emap Active and Emap Automotive are to restructure their 270-strong

ad sales army and make a raft of executive-level appointments.



The moves follow the demerger of the sport and leisure titles from

consumer automotive, and the addition of trade automotive, formerly part

of Emap Business Communications.



The first appointment is Ian Templeton, who moves from the motorcycle

division to become managing director of Emap Active, which now comprises

only the sports and leisure brands such as Golf World, Today’s Golfer

and Angling Times.



Malcolm Gough, chief executive of both Emap Active and Automotive, is

looking to appoint two additional managing directors to run the trade

and consumer automotive group, and the motorcycle group. Both external

and internal candidates are to be considered.



Rob Barrowman is managing director of trade automotive and Mark

Jefferson is publishing director of the consumer division.



Gough also wants two advertisement directors to manage the trade and

consumer automotive teams, and is talking to Chris Leslie - group

advertisement director of Emap Active before the demerger - about his

role in the new setup.



It is likely that Templeton will appoint an advertisement director for

the new Active company.



Gough is considering how to restructure the sales teams. In particular,

he is working out how to spread the specialist teams across the two

companies.



He is also pondering which titles will share sales resources and which

will have dedicated teams.



’Where there is an argument between shared or local, local will win,’

explained Gough.



In contrast to the other Emap consumer companies, Gough also wants to

establish multi-function market teams with editorial, marketing and

sales staff sitting together.



This will require a relocation for many of the staff who are based in

Peterborough.



As part of the relocation plans, Gough is keen to reduce the number of

buildings that Emap occupies in Peterborough.



’This has been a bugbear of mine for a long time,’ said Gough. ’I intend

to reduce the seven existing sites to as few as possible.’



The Peterborough sales teams sell advertising direct to clients, and

this accounts for approximately 90 per cent of Active and Automotive’s

advertising revenue.



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