Emap builds team to sell Broadcast’s Produxion website

Emap Media, publisher of Broadcast, is creating a sales team to work on its online venture, Produxion.com.

Emap Media, publisher of Broadcast, is creating a sales team to

work on its online venture, Produxion.com.



The site, which launched on 27 January, is aimed at people in the TV and

commercial production business. It will contain a daily news service

provided by the Broadcast editorial team.



The sales department will be headed by sales manager Michael Robinson,

who has returned to Broadcast after a year at Metro Video as marketing

manager.



Robinson is poised to hire an ad manager and is looking for a sales

executive to target production companies.



The three will sell all advertising on the website other than

recruitment, which will be carried over from the magazine and placed on

the site free of charge.



Emap Media has also launched an online version of Screen International,

its magazine for the film industry, called ScreenDaily.com.



The site went live on 20 January. Screen International’s publishing

director Anne-Marie Flynn said the website would not carry advertising

at this stage.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).