Emap is closing Big!, its pre-teen celebrity magazine, but has
another youth title in the pipeline, codenamed Project Onion.
Big!’s 2 February issue will be its last. Recent issues of the
fortnightly, which recorded an ABC of 91,846 for the first half of 1999,
have slumped to circulations as low as 60,000.
This has happened despite Emap’s investment in a relaunch late last
The decision to close Big! means the magazine does not have to publish a
second half-year ABC figure this week.
The advertising sales team sells across Emap’s young women’s portfolio,
which consists of Smash Hits, J17, Bliss, More, Minx and Looks.
All the members of the editorial team have been offered new jobs and
were given the weekend to reach a decision over whether they wished to
stay at Emap. Some are likely to move onto Project Onion, which is
thought to be a J17 for pre-teens. Ex-J17 and Bliss editor Ally Oliver
has been working on the project since last October.