Emap has called time on its Emap Digital division as part of the
restructure that saw Digital's head, Paul Keenan, move to Emap Consumer
Media as the chief executive.
Emap Digital's former head of strategy, Dharmash Mistry, who succeeded
Keenan as executive director of the division, will oversee the folding
of its operations into Emap's other brand groups.
An Emap spokeswoman confirmed that the structure of digital operations
was under review: "They are looking at how best the division can operate
with the networks."
Mother was appointed to Emap Digital's advertising account in October in
a move that established the independence of the unit's advertising from
its sister, "dead tree" products. The agency is expected to continue
working with Emap's online brands within the new structure.