Emap creates Elan East group to house Arena and The Face

Emap Elan Network is creating a new division to house the Wagadon titles that it acquired last year in a bid to improve its digital and global offerings.

Emap Elan Network is creating a new division to house the Wagadon

titles that it acquired last year in a bid to improve its digital and

global offerings.



The division, Emap Elan East, will publish The Face, Arena and Arena

Homme Plus. It will be run by David Davies, who becomes managing

director.



Davies was previously editorial director of Heat and was also overseeing

special projects for Emap.



Emap Elan Network will support the division with financial and marketing

support, but the idea is to devolve responsibility to a separate team

who will look at everything from brand extensions, including websites,

to new launches.Three new ideas are in development with a magazine

launch expected in the next few months.



’Emap’s creation of community networks in November sought to group our

businesses around markets with a mandate for media flexibility. The

creation of Emap Elan East will give a real, tangible identity and drive

forward this globally distinct and discreet collection of titles and

activities,’ Paul Keenan, chief executive of Elan Network, said.



He added: ’We are looking particularly at building a digital strategy

around the brands. The digital space is not being exploited and the

titles have not yet established websites, for example.’



Davies, who has also edited Q magazine, will work with the editorial

director, Ashley Heath, the publishing director, Phillip Bembridge, and

the editors, Johnny Davis and Greg Williams.



Emap Elan Network is one of Emap’s four key networks, the three others

being: Emap Performance Network, Emap Automotive Network, and Emap

Esprit Network.



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