Emap Digital, which last week pledged to spend over pounds 250
million on web ventures, is seeking a business development director and
The 150 employees who work on Emap’s 42 websites are, at present,
scattered across the Emap group. They will now be employed by Emap
Emap Digital includes Emap Online and its travel websites
BargainHolidays, 1ski, a2btravel and EscapeRoutes. It also covers the
publishing giant’s other consumer sites, which have been spun off from
magazines such as FHM and New Woman.
Emap Digital will also manage Emap’s recently launched portals such as
Produxion.com, a joint venture with Channel 5, and NetDecisions,
Construction Plus and Kick Media.
Autolocate, the trading site for the automotive industry, which Emap
bought last week, will also come under the Emap Digital umbrella.
Emap Digital, headed by managing director Paul Keenan, is looking for a
business development director to oversee the commercial side of the new
He also wants to hire sales people to work on developments, largely
within the sectors of music, construction and automotive.
Emap’s existing web sales staff will remain in their disparate locations
temporarily, but will be housed in one building eventually.
Revenues will be generated from a mixture of advertising, sponsorship,
subscriptions, e-commerce, auctions and online trading.
Emap Digital has spoken of its intention to move into three geographical
areas across the UK.
The company believes that new-media workers will find Emap Digital a
more attractive employer now it is a separate company focused soley on
electronic ventures. It is likely that the company will be floated off
from Emap in the future.
Apart from developing its own activities, Emap Digital will also enter
into joint ventures and buy stakes in complementary online
However, news of Emap Digital failed to lift Emap’s shares, which fell
12.21 per cent last week.