Emap Elan plans to target older women with Miriam glossy

Emap Elan has confirmed it is launching a glossy magazine for older women, codenamed Project Miriam, in early 1998.

Emap Elan has confirmed it is launching a glossy magazine for older

women, codenamed Project Miriam, in early 1998.



Emap Elan, which publishes Elle and New Woman, believes there is a gap

in the market for an upmarket glossy for women aged 30 and over. BBC

Magazines is launching a title at the end of the year (Campaign, 6

June), which sources suggest is aimed at older women with families.



Kath Brown, the Emap Elan special projects editor in charge of the

launch, said: ’There is a need for a more glamorous, glossier title for

women aged over 30. We are recruiting quite aggressively, but quite a

lot of decisions are still to be made.’



The sector is struggling in terms of circulation. The National Magazine

Company’s She experienced a year-on-year decline of 12 per cent in its

ABC for July-December 1996, while IPC’s Woman’s Journal recorded a 14.3

per cent drop in circulation year on year.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).