Emap Elan recruits Hayes to spearhead raft of new websites

Emap Elan has lured a multimedia expert from the BBC to mastermind the extension of its women’s magazine brands onto the web.

Emap Elan has lured a multimedia expert from the BBC to mastermind

the extension of its women’s magazine brands onto the web.



Carmel Hayes, 39, becomes new-media director for the women’s portfolio

at Elan. She was previously cross-media senior project manager at the

BBC, reporting to Alan Yentob and Mike Miller, controller of sport.



Her priorities at Elan will be to launch RedDirect online, relaunch New

Woman online and further develop the Escape Routes site.



Hayes described Emap as ’light years ahead of other publishers in its

thinking about digital’. She said the prospect of exploiting the digital

potential of Elan’s brands was ’fantastically exciting’.



Hayes reports to Dawn Bebe, women’s media director. Bebe commented: ’We

have only really had one website before, Newwomanonline.co.uk. It has

inspired numerous women-oriented sites from other organisations. There

is huge potential for our women’s portfolio on the web.’ As well as New

Woman and Red, Elan’s titles include J17, More and Top Sante.



In the past, Hayes has worked as a designer on Emap titles J17 and the

Nursing Times.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).