Emap hires team for web portal

Emap Digital is recruiting a commercial manager and sales team for a music portal to be built around the magazine and radio brands Q, Kerrang!, Smash Hits, Kiss, Mixmag, Select and Mojo.

Emap Digital is recruiting a commercial manager and sales team for

a music portal to be built around the magazine and radio brands Q,

Kerrang!, Smash Hits, Kiss, Mixmag, Select and Mojo.



Jerry Perkins, former managing director of Emap’s music magazines, is

heading the project, which will comprise a network of sites. Although

the content will be aimed primarily at consumers, Perkins intends to

exploit commercially the relationship the magazines have with artistes

and their management.



Apart from the usual music retail and banner ads, revenues are being

sought from e-commerce partnerships, digital music downloads,

syndication and the provision of marketing services to the record

industry.



’Through our huge music audience we have valuable information to sell to

the industry,’ said Perkins. ’Developing the revenue model is the most

fun task of all. This is a real creative challenge for the sales

teams.’



He added: ’We have identified at least nine revenue streams and are

confident of making a significant amount of money.’



Candidates for the commercial manager role should be proven

entrepreneurs rather than simply good sales people, according to

Perkins.



A sales team will be recruited by the successful candidate but the

commercial manager will rely heavily on the digital sales team that is

already working within Emap Advertising.



Although the project will launch as a web portal, other platforms such

as WAP and interactive digital TV are being explored, with the intention

of utilising Emap’s digital channel The Box.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).