Emap instigates new magazines position

Emap is creating the new position of head of magazines in a bid to improve advertisers’ access to its portfolio and to secure more advertising deals across the group.

Emap is creating the new position of head of magazines in a bid to

improve advertisers’ access to its portfolio and to secure more

advertising deals across the group.



An appointment has not been made as yet and the company says that the

position has not been advertised externally.



The appointee will report to Tom Toumazis, the managing director of

Emap.



The move follows the media group’s dramatic restructuring at the end of

last year. This was aimed at improving the supply of cross-media

advertising opportunities and strengthening the group’s strategic

direction.



Advertisers can already advertise across the group, but Emap aims to

improve its offering in this area.



A similar position already exists within Emap’s broadcast division,

which is headed by David King.



At the end of last year, Kevin Hand, the chief executive of Emap, said

the group would continue its large scale investment in the internet, but

that magazines would take priority in the second half of this year. The

company is launching a US version of FHM and is also pushing some of its

weaker titles such as Heat, which is yet to reach its target

circulation.