Emap is pumping pounds 4.4 million into an online news and
information service for the construction market.
Construction Plus is a series of web portals targeting architects, civil
engineers and construction contractors. The free service will enable
them to access information via their PCs and receive data on their
mobile phones when out on site.
Sales will be headed by Jonathan Stock, formerly publisher of
Architects’ Journal and sales director of Emap Construct. The existing
sales teams of Architect’s Journal and Emap’s other construction titles,
including New Civil Engineer and Construction News, will support him.
The titles will also provide content for the service.
Emap said Construction Plus will initially derive its revenue from
recruitment advertising and suppliers marketing themselves to the
industry. In future, however, it may gain commission from online product
sales, tenders and contracts.
The investment continues Emap’s expansion into online ventures after the
launch of its Emap Digital unit last autumn. Only two weeks ago it
bought a 45 per cent stake in the youth-focused web publisher Kick
Media, which is based in California, for pounds 5 million (Media
Business, 17 January).
Emap Digital’s chairman David Grigson said: ’As with our other digital
investments, Construction Plus complements our offline magazine and
He said that by providing a number of portals, the service recognised
that the construction industry was not a single entity but ’large and
He added: ’The key to a successful website is content and, as a
content-rich company, this gives Emap an advantage over its