Emap invests in construction web portals

Emap is pumping pounds 4.4 million into an online news and information service for the construction market.

Emap is pumping pounds 4.4 million into an online news and

information service for the construction market.



Construction Plus is a series of web portals targeting architects, civil

engineers and construction contractors. The free service will enable

them to access information via their PCs and receive data on their

mobile phones when out on site.



Sales will be headed by Jonathan Stock, formerly publisher of

Architects’ Journal and sales director of Emap Construct. The existing

sales teams of Architect’s Journal and Emap’s other construction titles,

including New Civil Engineer and Construction News, will support him.

The titles will also provide content for the service.



Emap said Construction Plus will initially derive its revenue from

recruitment advertising and suppliers marketing themselves to the

industry. In future, however, it may gain commission from online product

sales, tenders and contracts.



The investment continues Emap’s expansion into online ventures after the

launch of its Emap Digital unit last autumn. Only two weeks ago it

bought a 45 per cent stake in the youth-focused web publisher Kick

Media, which is based in California, for pounds 5 million (Media

Business, 17 January).



Emap Digital’s chairman David Grigson said: ’As with our other digital

investments, Construction Plus complements our offline magazine and

events businesses.’



He said that by providing a number of portals, the service recognised

that the construction industry was not a single entity but ’large and

highly diverse’.



He added: ’The key to a successful website is content and, as a

content-rich company, this gives Emap an advantage over its

competitors.’



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