Emap Metro’s move to set up international sales teams has borne its
first fruit with a Levi’s spread in the UK and French editions of
The deal, which is said to be worth around pounds 200,000, was
negotiated with Levi’s media agency Motive. The jeans manufacturer has
bought seven consecutive pages in both the April UK edition and the
March French edition.
James Carter, group ad director on men’s titles at Emap Metro, said:
’This is the first major deal since we have been looking at this as a
way of maximising our service to clients. We have nine editions of FHM
worldwide and are planning to launch more. We expect to do more of
James Greet, international media director at Motive, said: ’I would love
to be able to converse with more magazine brands on a multi-market
But Greet said that the real upside was the opportunity for more
creative regional or global partnerships in the future, such as joint
Emap Metro announced plans to set up international sales teams last
November to court both global buyers based in London and local buyers
The plan was to sell titles as cost-effective global vehicles.
Emap Metro will shortly appoint an international sales director to
coordinate worldwide efforts.