The managing director of Emap Elan's men's titles, David Davies, is
the surprise choice to succeed Anthony Noguera as editor of FHM.
The appointment ends speculation that former Q editor Andy Pemberton or
ex-Kingsize editor Ben Marshall would replace Noguera, who stepped down
to launch a new men's title for Emap.
Davies' managing director role will now be divided between Emap Elan's
chief executive, Barry McIlhenny, and Chris Llewellyn, the head of Emap
The move is a return to the editor's office for Davies, who was in
charge of Mixmag when Emap acquired the title in 1997. Davies moved on
to edit Q and later helped plan Heat's transition to a celebrity weekly
while editorial director of the title. He became managing director of
Emap Elan East in March 2000.
"David has an outstanding track record at Emap and a clear vision to
take FHM forward," Paul Keenan, Emap Consumer Media's chief executive,