After a three-month search, Emap Advertising has hired Zenith
Media’s managing partner Theresa Coligan as its magazine sales
The appointment makes Coligan the most senior ex-agency figure in
magazine sales. She has responsibility for 140 staff selling 40 consumer
magazines, including Elle, FHM and New Woman.
It means that, following last week’s addition of the digital remit to
Dave King’s broadcast responsibility, all three Emap media sectors will
be headed by ex-agency people.
Coligan, who has been at Zenith for 11 years, will be responsible for
all magazine revenue other than that brought in through cross-media
The search for a magazines head has been the subject of much speculation
involving at least six well-known agency names plus senior ad directors
from magazines and newspapers.
Emap Advertising managing director Tom Toumazis said Coligan had great
knowledge of magazines and her customer focus would provide greater
understanding of agency needs.
’Our new structure is showing results but I want Theresa’s input into
how we can evolve it,’ said Toumazis.
Agency account directors James Carter, Lisa Rowland and Cath Ware will
report to Coligan and client director Loredana Roberts.