Emap Consumer Online is to become one of the first consumer
publishers on the Internet to charge subscription fees for certain areas
of its Websites.
Having recently revamped the look of its portfolio of titles on the Net,
the publishing company is set to introduce transactional services in the
spring and aims to charge for access to certain areas of its sites
towards the end of 1998.
Emap is considering charging for archive material, such as film and
music reviews, as well as experts’ online advice in its motoring forums,
some of which have 12,000 members.
Katarina Strupinska, Emap Consumer Online’s director of publishing,
said: ’People pay for these magazines in print form and we are just
getting them to subscribe to certain sections of our sites.’
Ross Sleight, strategy director at BMP Interaction, said: ’The only
material you can charge for online is specialist or archive, but I don’t
think it will be a significant revenue stream. It’s a way of giving back
value to information that the Net has taken away.’
Interactive profile, p26.