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The Trade Desk

Embracing digital disruption - what's next?

How has digital disruption changed the way we consume media? And how can the industry embrace instead of fearing it? We asked P&G, BBC, Spotify and The Trade Desk.

Digital disruption was a key theme at this year's Dmexco.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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