Emery gears up for MindShare revamp after de Pear move

A shake-up at MindShare seems likely following the departure of worldwide client service director Ron de Pear.

A shake-up at MindShare seems likely following the departure of

worldwide client service director Ron de Pear.



Nick Emery, who has added de Pear’s job to his role as strategic

development partner for MindShare Worldwide, has signalled he intends to

make changes to the company’s structure in the UK and US.



He said he would be reviewing the roles of the company’s 36-40 staff in

London ’in the context of how we service clients like Unilever or

Ford’.



MindShare has already announced it is merging product development and

client handling in the US.



Emery, whose job spans London and New York, looks set to carry this

process further by integrating teams across the two offices.



Part of the new structure might include the reinstatement of a senior

client service post, although Emery said: ’Whether it will be in London

or New York, I don’t know.’



He also indicated such a job is likely to be be filled through an

internal promotion.



Meanwhile de Pear, whose two-year stint at MindShare was preceded by 25

years at J. Walter Thompson, said he was undecided about his next move

and was ’keeping (his) options open’.



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