Emirates, the national airline of the United Arab Emirates, is in
the advanced stages of a global review of its £20 million
Three London agencies - St Luke's, HHCL & Partners and Wieden & Kennedy
- are pitching for the business.
The client, which spent £2 million on its advertising in the UK
last year, is understood to want to differentiate its services from
other luxury airlines. A TV campaign is planned.
Partners BDDH, the UK incumbent agency until May last year when it
parted company with Emirates, will not be pitching for the work. The
agency developed a campaign for the airline that showed a man talking on
a mobile phone to his pet Red Setter, while sitting in his capacious
Emirates was unavailable for comment as Campaign went to press, but it
is not thought that the media account, currently handled by MediaCom, is
Partners was reappointed to the global account in August 1999. The
agency, which had held the account for five years, successfully pitched
against eight other agencies to retain the business.
Last month the client launched its latest online campaign featuring an
air hostess called Sonia. Media. com created the new campaign for both
Emirates and Sri Lankan Airlines.
In May, Emirates struck a £500,000 sponsorship deal with the
Evening Standard. The company will sponsor five 20-page glossy
supplements to be distributed with the Evening Standard over the next
Last year Emirates also committed to a three-year shirt sponsorship deal
with Chelsea FC, which is believed to be worth £20 million.