Emotional Thai mobile ad moves audience 'to tears'

An act of kindness is repaid 30 years after a Thai boy caught stealing medicine for his sick mother is saved by a kindly café owner who pays off the pharmacy owner and gives the boy food to take home, in an ad for Thai phone company True Move H.

Emotional Thai mobile ad moves audience 'to tears'

The epic three-minute spot, called "Giving", has had a big impact beyond its Thai borders, attracting over 7.5m views on YouTube and huge media coverage across the globe.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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