Energis calls pitch for pounds 1.5m telecoms press ad business

Energis Communications, the telecoms company owned by the National Grid, has asked a number of agencies to pitch for its advertising account.

Energis Communications, the telecoms company owned by the National

Grid, has asked a number of agencies to pitch for its advertising

account.



The company spent nearly pounds 1.5 million on advertising last year,

mostly on press campaigns through Dowell & Associates, an agency based

in Teddington, Middlesex. Energis also uses TTPSW Direct for its

below-the-line activity. Media buying on the business is through

Optimedia.



Energis has also been working with In Real Life, HHCL & Partners’ brand

consultancy division.



A spokeswoman for Energis confirmed that the company was reviewing its

advertising, but refused to give any details of the pitching agencies or

to divulge the nature of the brief.



Energis is expected to increase its advertising budget but will continue

to concentrate on the business market in the immediate future. However,

if the company continues to build on its success, it is likely to shift

its focus first to small businesses and then to consumers.



A year ago, Energis created a joint venture with Deutsche Telekom and

France Telecom, called MetroHoldings. The three partners collaborate on

network use but continue to market their services separately.



Energis originally launched in November 1994 with a 60-second television

commercial through Duckworth Finn Grubb Waters. At the time, the company

promoted itself as the third national telecoms operator after BT and

Mercury.



The idea behind the campaign was to make Energis into a household

name.



Duckworth Finn beat Lowe Howard-Spink, Bartle Bogle Hegarty and BMP DDB

to win what was then touted as a pounds 10 million account.



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